Senior Creative Director, Copy April 2016 - Present
>> This subscriber-driven billion-dollar fitness and nutrition company markets the hugely popular streaming platform, BEACHBODY ON DEMAND. It contains world-class fitness programs like P90X, LIIFT4, 80 DAY OBSESSION, TRANSFORM: 20, T25, INSANITY, and many others. Additionally, Beachbody has a robust nutritionals line including the popular meal-replacement shake SHAKEOLOGY, the performance-enhancing supplement system BEACHBODY PERFORMANCE and BEACHBAR, a new snack bar.
Creative director/copywriter on major product launches, which includes shaping creative strategy, insights and direction, and writing/creative directing/creating sell pages, social content, websites, landing pages, and all mobile initiatives. Master brand creative lead. Oversee creative teams, provide creative and strategic input.
Digital/Social Creative Director/Copywriter, November 2013 - April 2016
>> Lots of assignments, lots of fun projects. Extensive client presentations. Strong production experience. Strong creative strategy and creative brief input and creation. I've freelanced for a ton of great traditional and digital agencies including Mullen, Possible LA, Threshold Interactive, Ignited, Walton Isaacson, Clients: Microsoft, Lexus, Spaulding, NBA, TOMS Shoes, Coffee Bean & Tea Leaf, Nestle, Warner Bros. and Sony Pictures.
Executive Creative Director, Digital, June 2011 - November 2013
>> Led integrated creative for Reebok, digital creative for P&G's Aussie Shampoo, Marriott, Honda Europe, Tassimo, Toblerone and all new business pitches. Key member of pitch team. Oversaw 16 full-time creatives. NYC-based, but also extensively worked with London office on Mondelez brands. Adweek & AdAge “Agency of the Year”.
Creative Director, January 2011 - June 2011
>> Founded by social media pioneer and sometime Hollywood star Ashton Kutcher, Katalyst creates disruptive social media campaigns and digital content for premier global brands including GE, Levi’s, Nikon, Pepsi and more. Helped pitch and land social assignments from Puma, Allstate and NBC.
SVP, Creative Director, Digital, April 2007 – July 2010
>> My 2nd tour of duty. Was recruited back to the agency after the Saturn Cars account win, leading digital for that brand and a handful of others. Key member of the core new business pitch team. Hands-on creative as well as managed teams. Clients included VW, Saturn, GM, Dr Pepper, PlayStation, DIRECTV, Anthem Blue Cross.
Director, Marketing Creative Advertising, April 2004 – February 2005
Warner Bros. Pictures
>> A short career detour into entertainment advertising via the internal creative team at Warner Bros. I created trailers, websites, outdoor, OLA, radio, TV and yes, even giant cardboard standees for international theatrical releases.
VP, Creative Director, Digital, February 1999 – January 2004
>> First Deutsch go-through. Came aboard when the agency was just 80 people and rode the growth up to 350. Digital grew from a handful of us to a few dozen. Clients included Mitsubishi Motors, Expedia, DIRECTV, Real California Cheese and a few dotcom-boom startups that are no longer around.
Copywriter/Senior Copywriter, May 1992 – August 1997
>> My first job. Started in traditional and went digital. Helped launch RPA's digital group. Helped pitch and win digital-only accounts including Cathay Pacific Airlines, Honda Motorcycles and Sony Playstation. Co-created the first .com site for Honda, which was the world’s 2nd auto site.
Bachelor of Arts, Ithaca College, 1991