> SOCIAL, DIGITAL, .COM
Reebok was an early player in the global Crossfit craze, so every piece we did had to have an element of it. Below is a collection of pieces -- a Tech Film and product spots for social channels, print ads/in-store posters, and reebok.com.
The mobile app was built around a simple notion -- fitness is contagious. You're more likely to work out if your friends are working out, too. This app was so well-received, that Reebok parent company, Adidas, reskinned it for their brand.
Reebok Classics are all about the throw-back styles and colorways, and geared as a fashion brand vs an athletic brand. For Classics, it's all about highlighting personal style and swagger. This In-store film and poster series focused on the Classics Fall / Winter 2013 new styles and showcased the brand ambassadors.