> SOCIAL, DIGITAL
As one of the largest chains in the world, with far too many properties near airports, Marriott badly wanted to update their image with their most profitable customers, frequent business and personal travelers. A key insight to these two groups is that they view a hotel as a social connection spot -- a place to meet clients or co-workers and mix business with pleasure. This work was about dialing up the local cultural relevance of Marriott properties. Social cards were used to highlight various fun things happening at Marriotts around the world.
Courtyard is Marriott's brand for road-warriors, mostly male and mostly football fans. Each property has a giant interactive touchscreen in the lobby, highlighting different notes about the property. Once a year, Courtyard would create an interactive experience to celebrate their NFL partnership.